Once again, a major event is happening in Covington and the city gives it little to no press.
I stopped by the ad club happy hour at the cock & bull in mainstrasse last night and then went on to the pub with a board member and the only "sign" that the bluesfest is happening this weekend was a very small poster in the women's bathroom.
Covington Web sites that don't mention the Covington Mainstrasse Bluesfest include:
Boo! You can find some random sites on Google that give Covington Mainstrasse Bluesfest specifics, but there are no items at all in Google news.
Covington could use a simple public relations calendar. Some ideas Covington can use to promote future events:
- Update all city-related web sites with current event information including dates, times, performers and prices.
- Post an abundance of signs about upcoming events in Covington mainstrasse. The bars were packed Thursday night, like they are every night.
- Send out a couple of press releases to local and on-line media outlets.
Covington should also submit feature articles about upcoming events to Web sites, trade pubs and to local news and radio. Trust me, everyone's looking for content. It's a "win-win," as they say in the corporate world.
For what it's worth, the Covington Mainstrasse Bluesfest is still going on Saturday, and there are plenty of great bands left to see.
